NIKE
A story book designed as a roleplaying experience, where both adults and children can hear each other’s point of view on sports as they read.
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As part of our ‘Sport is Never Done’ campaign, we created a children’s storybook encouraging both parents and children in the Middle East to play sports, illustrated by the mega-talented Alva Skog.
Only available in the Middle East, ‘5 Minutes More!’ is a legacy piece made and designed to encourage the conversation between parents and kids on the importance of sport beyond the main campaign. The book is an interactive experience that allows both parent and child to take turns reading dialogue, roleplaying as both mother and daughter. Aisha and her mom.
It also offers 2 language versions in 1 book – if read from left to right it is in English, and if turned to its back to read right to left, it is in Arabic. Both versions include a page to make a plan to play at the end, encouraging families to take their lessons from the book to the streets, bonding with each other through play.
The book was available physically, but also online, in a downloadable, animated version.
FIVE MINUTES MORE Synopsis
There’s a lot a kid can learn through sport—courage, creativity, confidence and more. But can little Aisha convince her mom to see sport the way she does?
Find out through this interactive story, meant for parents and kids to read together!
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Read the full story here 👩🏽📖👧🏽👇
See Credits +
Agency: Wieden+Kennedy Amsterdam
ECDs: Eric Quennoy, Mark Bernath
CDs: Evgeny Primachenko, Craig Williams
Art Directors: Güney Soykan, Florian Barthelmess
Copywriters: Ane Santiago Quintas, Aditya Hariharan
Illustrator (Book): Alva Skog
Designers: Karen van de Kraats, Yaleesa Waëlauruw
Motion Design: Lieke Milder
Producers (Agency): Christopher Benson, Hayley Vair
Planning Director: Reid Schilperoort
Comms Planning Director: Anna Chan
Account: Margot Paquien, Abderrahim El Khouani, Aneesha Ghattaora, Isaac Chuckwumah
Awards
D&AD - Book Design: Shortlist
One Show - Print & Publishing: Shortlist