NIKE
More fast is more fun.
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This campaign was all about helping kids unlock one simple truth: speed makes play more fun. To bring that to life, we invited them to tap into their inner Mbappé.
Or in kid terms… ENGAGE MBAPPÉ MODE!
See Credits +
Agency: Wieden+Kennedy Amsterdam
Creative Directors: Evgeny Primachenko, Craig Williams
Art Director: Güney Soykan, Sabela Ros
Copywriter: Ane Santiago Quintas, Jake Barnes
Director: The Perlorian Brothers