NIKE

More fast is more fun.
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We wanted to remind kids of a simple truth: speed makes play more fun. The fastest player on the pitch — and arguably the planet — was the obvious way in. So we built a campaign around channeling him.

Or in kid terms: ENGAGE MBAPPÉ MODE!

  • See Credits +

    Agency: Wieden+Kennedy Amsterdam
    Creative Directors: Evgeny Primachenko, Craig Williams
    Art Director: Güney Soykan, Sabela Ros
    Copywriter: Ane Santiago Quintas, Jake Barnes
    Director: The Perlorian Brothers

 

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