RADIKAL NEWSPAPER
Turning a newspaper into a live demo of censorship.
_
In 2014, the Turkish government proposed a new law that would allow authorities to erase any online content within four hours, without needing a court order. One of the country’s major newspapers, Radikal, wanted to raise awareness before it was too late.
So we showed people exactly what censorship would look like.
For three days, all political news on Radikal’s website slowly faded out over the course of four hours. Just like it would under the proposed law. Readers got a real-time glimpse of life under censorship.
Self-censorship to stop censorship.
The Fading News instantly became a sensation with a huge support from journalists, celebrities and politicians. People started to erase their social media posts, photos, videos, and articles in protest, turning the campaign into a nationwide movement.
This movement played an active role in making people’s voices heard. The public reaction helped push for changes in the law and gave people a powerful new way to speak up: by going silent.
See Credits +
Agency: TBWA\Istanbul
CCO: İlkay Gürpınar
ECD: Volkan Karakaşoğlu
Art Director: Güney Soykan, Zeynep Orbay
Copywriter: Emre Gökdemir
Awards
Cannes Lions - PR: 2 Gold Lions
Cannes Lions - Media: Silver Lion, Bronze Lion
Cannes Lions - Cyber: Shortlist
Cannes Lions - Direct: Shortlist
D&AD - White Pencil, Creativity for Good: Wood Pencil
One Show - Interactive: Shortlist
Eurobest - PR: Bronze
Eurobest - Media: Shortlist
New York Festivals: Digital - Finalist
Golden Drum - Digital: Silver Drum
Golden Drum - Media: Shortlist
Golden Drum - PR: Shortlist
Crystal Apple Awards: 4 Crystal Apples, 2 Silver Apples
Mixx Awards: Grand Prix, Gold, Silver
Felis Awards: 3 Felis Awards