CORONA

A 100 year love letter to the beach, told through the eyes of the people who lived it.
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Corona turned 100. Instead of throwing itself a party, the brand went back to the place that made it famous: the beach.

“This Is Living” is barely a teenager as a line, but we wanted it to feel like it had been there since the very first lime met the very first bottle. So we stretched it across a whole century of beach moments.

We made “This Is Living Since 1925”, a film that looks like a lifetime of home movies, even though there is not a single frame of archive in it. Directed by Daniel Wolfe and shot by Monika Lenczewska, it runs from sunrise to sunset while the decades quietly change around you. The hair, the swimwear, the music, the way people take over the sand. All of it shot to feel like real people on real trips.

To get there, we rebuilt 100 years of beach life from scratch. We dug into old photos, films and beach history, then recreated each era with the right details. Then we paired every decade with cameras, film stocks, styling and sound that belong to that exact moment.

For the nerds: We shot on everything from a 1925 clockwork Kinette and Bolex Rex 5 to Super 8, 16mm and modern Arriflex bodies, each with its own grain and wobble. If you hit pause anywhere, it should feel like something you found in a family shoebox or on a forgotten Hi 8 tape.

In the film, the beach is the main character. Corona is just where it has always been since 1925, in sandy hands and small rituals that still make people think, for a second, this is living.

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