NIKE
The deadliest striker you didn’t see coming.
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For the 2023 Women's World Cup, Nike set out to make every player on its roster a household name. W+K Portland led the campaign, working alongside our Amsterdam team. Two of our ideas made the final cut. This is one of them.
It's the spot for Sophia Smith, the US striker every defender dreads.
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Agency: Wieden+Kennedy Portland & Amsterdam
ECDs: Caleb Jensen, Craig Williams
CDs - W+K Amsterdam: Güney Soykan, Evgeny Primachenko
CDs - W+K Portland: Kevin Steele, Pedro Izique
Art Director: Jack Welles
Copywriter: Maya Halilovic, Christina Rankel
Director: Fleur Fortune
Production: Iconoclast
Producers: Stephane Fevrier, Kathy Sihavong
Designers: Shantanu Sharma, Joan Comellas, Vivi Naranjo
Awards
Cannes Lions - Entertainment Lions For Sport: Silver Lion
One Show - Film & Video: Merit
One Show - Branded Entertainment: Merit
Clio - Film: Shortlist