NIKE
The deadliest striker you didn’t see coming.
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For the most anticipated Women’s World Cup in history, Nike wanted to make sure each of its female footballers was famous for their game and given their overdue flowers. As such, we created an epic Women’s World Cup global campaign to celebrate the icons of women’s football.
Together we created multiple anthemic spots, highlighting each athlete and what they bring to the game, with the goal of making them houshold names. This is one of them, featuring the US-player feared by every opponent, Sophia Smith.
See Credits +
Agency: Wieden+Kennedy Portland & Amsterdam
ECDs: Caleb Jensen, Craig Williams
CDs: Güney Soykan, Evgeny Primachenko, Kevin Steele, Pedro Izique
Art Director: Jack Welles
Copywriter: Maya Halilovic, Christina Rankel
Director: Fleur Fortune
Production: Iconoclast
Producers: Stephane Fevrier, Kathy Sihavong
Designers: Shantanu Sharma, Joan Comellas, Vivi Naranjo
Awards
Cannes Lions - Entertainment Lions For Sport: Silver Lion
One Show - Film & Video: Merit
One Show - Branded Entertainment: Merit
Clio - Film: Shortlist