We filmed a music video for the launch of the campaign in the snowy mountains of Chile, uniting Carmen’s driving experience with Hardwell’s music performance. 

Art direction of the project was designed to capture the essence of data, driving and music. 

A making-of documentary was released to give more information about the project.

The detailed story of how tyres used to create the song and different assets of the campaign was brought together in a platform called rocktheroad.com

In the second phase of the campaign the data samples that Hardwell used were made available via a DJ tool. This tool allowed the viewers to create their own remixes and make customized music videos for sharing.