One Hundred Voices. One Silent Night.
An ode to the true spirit of Christmas.
Zalando, Europe’s biggest online retailer, was seen as a faceless clothing warehouse with no emotional connection that people can identify with.
With Christmas fast approaching, we needed to give the brand a strong cultural POV that people can resonate with.
A timeless tradition that’s never out of fashion.
No matter who you are or where you’re from or how old you are, we all want the same thing for Christmas. To be surrounded by the ones we love, sharing everything from gifts to that overcooked Turkey.
To celebrate the soul of the season, Zalando invited 100 people from all ages and backgrounds to sing ‘Silent Night’ in their own language. Celebrating our diversity and our unity at the same time.
On social, OOH and print, different Christmas scenes depicting diverse groups sharing the spirit of season in their own unique style.