The most magical moments are spent with loved ones.
These days we are inundated with technology, and whilst it can of course be great, it is easy to forget to switch off your devices and spend quality time together. As a simple reminder to do just that, Milka Biscuits created a new campaign with Wieden+Kennedy Amsterdam, highlighting that the best moments in life, the most magical, are the ones we spend with the people we love.
The 90-second film at the heart of the campaign - ‘Brothers’ - follows the coming of age story of two brothers and their unbreakable bond told through the eyes of the younger one, Max. As he witnesses his older brother grow into adolescence and lose interest in their once revered activities, Max decides to rekindle their bond with a little magic and some Milka Biscuits. The film narrative aims to relay a tender message in an understated way, encouraging viewers to go back to basics by setting devices aside and connecting with loved ones.
Alongside the film, the campaign also includes ‘The Little Book of Big Activities’, a booklet to guide families on how to make the most of those precious tender moments. It includes activities such as how to build a 5-star blanket fort with a list of items you’ll need and simple steps to build it. Consumers can pick up a booklet when purchasing Milka Biscuits in-store.
Also supporting the campaign are animated online and social videos featuring the beloved Milka Biscuit Jars characters encouraging families to spend more time together with fun, non-digital activities. For example, the ‘How Togetherness’ online tutorials show viewers how to build a kite and include all of the necessary steps families need to take together to achieve the end result.